Employee Advocacy Blab, Episode 3: Activating Digital literacy

One of the core concepts of Employee Advocacy is providing ongoing professional development, educating and nurturing employees into subject matter experts (SMEs) and thought leaders.  The benefits are clear for both brand and employee but you'll find basic digital/social training must be a part of your short and longterm planning. 

It's easy to assume digital natives know exactly what's expected on social channels or that digital immigrants lost touch along the way. While there may be some truth to those perceptions, the larger truth is that everyone involved in your program needs to be trained on your tools of choice, rules for remaining legally compliant, and even content creation.

Employee Advocacy isn't a "set it and forget it" strategy.  Training and activation should be baked into your program - from the start - indicating a commitment to the team and their longterm success. A few stats to consider that we'll talk about on the next Employee Advocacy Blab: 

• A disengaged employee costs the organization an average of $10,000 in profit annually. – Aon Hewitt 
• 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. –Aberdeen Group
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On Tuesday, June 7th at 10am PST we'll talk with Scott Monty (Scott Monty Strategies) and Amy Heiss (Digital Social Media Activation, Dell) about making the case to your C-suite for ongoing digital education, inspiring stakeholders at all levels of proficiency, and some phased stages to consider in your planning. These thirty minutes are going to fly by!
Click here to subscribe and be reminded to join us on Tuesday, June 7th. We're keeping the 4th Blab seat open for YOU.  As always, please feel free to contact me about consulting with you on your Employee Advocacy program.