Regional Public Health Campaign to Host 1st Annual YesGTCV Social Ambassador Awards

​HIV testing campaign Get Tested Coachella Valley to recognize top-performing influencers from its digital advocacy program, powered by Dynamic Signal, in first-of-its-kind online awards ceremony, hosted on Twitter on June 1st at 6 p.m. PST

“The H in HIV stands for Human, so it makes sense for us to empower passionate people to use their own voices in carrying our message across the social web,” says Karyn Cooks, Social Media Strategist for Get Tested Coachella Valley. “Their personal connections to the HIV story vary – but each brings an authenticity to the program that’s irreplaceable. We’re excited to shine a spotlight on this dedicated group of Social Ambassadors.”

​The YesGTCV Social Ambassador program was launched in Fall 2014. It uses a software platform designed by Dynamic Signal that strategically empowers a community of digital advocates to engage and influence their peers. By providing Social Ambassadors with a steady stream of campaign- and user-created content through the Dynamic Signal platform, Get Tested Coachella Valley has seen its organic reach amplified 3-4x across social channels including Facebook, Twitter, LinkedIn and Instagram.