Inspired by Professor Gary Schirr's blog post about Content Shock, discovered on Twitter; and followed by an exchange about the perceived or real value of time spent creating, disseminating, and nurturing content across the social web.
Gary says he still appreciates the people he's met along the way through Twitter and presumably content created and consumed. I'd have to agree, especially those who I met in the early days of tweeting and, oddly enough, those I've met in the last year or two after a long pesky middle stretch of snooze.
So what's the one single thing keeping my Twitter attention?: the webinar + hashtag combo. Talk about the perfect blend of passion, realtime, learning, and tribe all convening around a single discussion ... and all through a single hashtag like my current favorite #employeeadvocacy. No, this tactic isn't new but what IS new for me is that it's now the biggest reason for me to actively vs. passively engage there.
Separately, the TwitterChat doesn't pack the same punch for me personally, but I've used it to great success helping clients meet specific goals.
Okay ... there are two more reasons: easy curation of media into lists and realtime video. More soon on the latter and how I'm using it for a non-profit client's annual black-tie fundraiser. Hint: inclusive and transparent!
What Twitter benefits are keeping you hooked these days? Leave a comment here or on the original LinkedIn post.
LinkedIn is taking value add to a new level with its new service they're calling ProFinder, already active in San Francisco and a beta launch gaining momentum in Los Angeles. Essentially they're curating opportunities and marrying them with appropriate professionals who then submit proposals. I'm delighted to be included at the start, with LinkedIn acting as my Biz Dev or Networker in Chief.
It's a far better solution than some Q&A type communities that are intended to foster confidence through relevant discussion, but in the end suffer from registered users whose answers look like full strategies. Maybe ProFinder's challenge will be in ferreting out legitimate queries from looky-loos, and if so, I'm happy to have them on the case!
So back to the idea of value add, my question to you is:
How can I help you today? Let's start a conversation.
A fresh notebook of thoughts on taking a social-first approach to modern marketing and the shifting sands of social storytelling. Shamelessly mixing metaphors on the way.