Giving home viewers something exclusive of their own.For the first time ever in my client's 22-year history of gala fundraising, Periscope is making it possible to extend an invitation to home viewers, providing access that until now has been locked behind cost-prohibitive doors. Surprise and delight are our watchwords, staying open to unplanned magic that will no doubt present itself throughout the event. We want to give home viewers something EXCLUSIVE of their own.
It's no secret that 2015 was the year realtime social video realized its immense promise. After years of experimenting with platforms that weren't reliable, or platforms that were sound but lacked sufficient user-adoption, technology and user demand both matured sufficiently to finally justify time and resources to get live messages out to an audience. Blab, Meerkat, and Periscope burst onto the playing field, not to mention Facebook and Twitter options, were gaining traction but were limited in either their time restrictions or accessibility. Not everyone got a golden ticket to play with Facebook video.
That cleared the way for Meerkat and Periscope to deliver tools that users really wanted. From Periscope's about: "...there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around."
The world's pretty big so the possibilities are endless. It makes perfect sense that Periscope would partner with GoPro, and for those who prefer more staid adventures of the behind the scenes variety, it's perfect for unfiltered, authentic versions of celebrity and brand stories.
Which brings me to how my non-profit client is using Periscope for their annual black-tie fundraiser.
Black-ties fundraisers are exclusive by definition. Not everyone who supports the mission of an NPO can show support with their wallet. Add a layer of fancy clothes, U.S. Senators, and major celebrities and exclusive feels more like anintimidating party with some stuffy people where you wouldn't be welcome.
Fortunately this client has been evolving over the last few years and making a great effort to attract a younger, more diverse community of donors, volunteers, and partners; and this year's gala theme was designed to shine a spotlight on them as well as the honorees.
So now, for the first time ever in the gala's 22-year history, Periscope is making it possible to extend an invitation to home viewers, providing access that until now has been locked behind cost-prohibitive doors. Surprise and delight are our watchwords, staying open to unplanned magic that will no doubt present itself throughout the event. We want to give home viewers something EXCLUSIVE of their own. Attendees can "katch" it later.
Here's our game plan:
A fresh notebook of thoughts on taking a social-first approach to modern marketing and the shifting sands of social storytelling. Shamelessly mixing metaphors on the way.