One of the core concepts of Employee Advocacy is providing ongoing professional development, educating and nurturing employees into subject matter experts (SMEs) and thought leaders. The benefits are clear for both brand and employee but you'll find basic digital/social training must be a part of your short and longterm planning.
It's easy to assume digital natives know exactly what's expected on social channels or that digital immigrants lost touch along the way. While there may be some truth to those perceptions, the larger truth is that everyone involved in your program needs to be trained on your tools of choice, rules for remaining legally compliant, and even content creation.
Employee Advocacy isn't a "set it and forget it" strategy. Training and activation should be baked into your program - from the start - indicating a commitment to the team and their longterm success. A few stats to consider that we'll talk about on the next Employee Advocacy Blab:
Click here to subscribe and be reminded to join us on Tuesday, June 7th. We're keeping the 4th Blab seat open for YOU. As always, please feel free to contact me about consulting with you on your Employee Advocacy program.
A fresh notebook of thoughts on taking a social-first approach to modern marketing and the shifting sands of social storytelling. Shamelessly mixing metaphors on the way.