Inspired by Professor Gary Schirr's blog post about Content Shock, discovered on Twitter; and followed by an exchange about the perceived or real value of time spent creating, disseminating, and nurturing content across the social web.
Gary says he still appreciates the people he's met along the way through Twitter and presumably content created and consumed. I'd have to agree, especially those who I met in the early days of tweeting and, oddly enough, those I've met in the last year or two after a long pesky middle stretch of snooze.
So what's the one single thing keeping my Twitter attention?: the webinar + hashtag combo. Talk about the perfect blend of passion, realtime, learning, and tribe all convening around a single discussion ... and all through a single hashtag like my current favorite #employeeadvocacy. No, this tactic isn't new but what IS new for me is that it's now the biggest reason for me to actively vs. passively engage there.
Separately, the TwitterChat doesn't pack the same punch for me personally, but I've used it to great success helping clients meet specific goals.
Okay ... there are two more reasons: easy curation of media into lists and realtime video. More soon on the latter and how I'm using it for a non-profit client's annual black-tie fundraiser. Hint: inclusive and transparent!
What Twitter benefits are keeping you hooked these days? Leave a comment here or on the original LinkedIn post.
A fresh notebook of thoughts on taking a social-first approach to modern marketing and the shifting sands of social storytelling. Shamelessly mixing metaphors on the way.